Adam Lambert: Album Sales Plummet | Idol Gossip

USA Today

Dec 9, 2009

Carrie Underwood’s Play On actually moves up three spots (No. 9-No. 6) even though its weekly sales drop was 35%.

Speaking of sales drops, let’s talk about Adam Lambert’s For Your Entertainment for a minute. Its weekly sales plummeted 74%, from nearly 200,000 its debut week to just shy of 51,000 in its second. If you’re an Adam Lambert partisan, you can try to spin it all you want, but that’s just bad. Did the Black Friday shopping rush factor? Maybe, but SoundScan’s overall Top 200 sales were off only 14% for the week — Adam’s were down 74%. For Your Entertainment had the biggest percentage drop of any album in the Top 200 (only one other album was off 70%). From a pure numbers standpoint, it came up more than 147,000 units short of its first week, a bigger shortfall than any other album on the chart save Boyle’s — which still outsold Adam by a margin of more than 10-to-1. His digital sales were also down last week.

Adam still hasn’t found a foothold at radio, which he’ll need if he wants to have solid week-to-week sales going forward after the holiday sales season. One of the major television networks clearly has doubts about his value to them, and the other networks will find amusement in booking him so they can thumb their noses at ABC for only so long. If he doesn’t deliver a hit, those big network-TV opportunities (save maybe for Fox) will start drying up soon. In other words, the days of Adam Lambert as a perceived phenom are quickly drawing to a close. He needs a hit, and he needs it quickly.

Allison Iraheta also could use a hit. She sold almost 32,000 copies of Just Like You, making it the third-highest debut of a rather light release week behind R. Kelly’s Untitled (114,000) and the Alvin & the Chipmunks: The Squeakquel soundtrack (39,000).

Carrie Underwood, Play On (81,000, -35 percent, 737,000 total/3,000 digital, -39 percent, 97,000 digital total)

Adam Lambert, For Your Entertainment (51,000, -74 percent, 250,000/4,000, -88 percent, 42,000 digital total)

David Archuleta, Christmas From the Heart (34,000, +57 percent, 122,000/5,000 digital +87 percent, 16,000 digital total

Allison Iraheta, Just Like You (32,000, debut, 11 32,000/7,000 digital)

Kris Allen, Live Like We’re Dying (22,000, -31 percent, 135,000/2,000 digital, -55 percent, 29,000 digital total)

Daughtry, Leave This Town (17,000, -5 percent, 784,000/1,000 digital, -31 percent, 139,000)

Kelly Clarkson, All I Ever Wanted (9,000, -19 percent, 774,000/1,000 digital, -60 percent, 166,000)

Kellie Pickler, Kellie Pickler (4,000, +4 percent, 347,000)

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